American defender

In honor of dedicated first-responders, military, and law-enforcement personnel, I was tasked during my early tenure with Beretta USA, to produce a unique branding and marketing assets for a branch we coined as the “American Defender Program”. This new program was created to honor the contributions of these men and women, and give them access to exclusive discounting for all products encompassed under the umbrella of Beretta, as well as their sister companies, Sako and Tikka — in order to better protect and serve themselves and their families, as well as their communities.