This unique branding, marketing, and packaging opportunity was a project I developed in response to a product revitalization of two iconic Beretta firearms — the 21A Bobcat, and the 3032 Tomcat. These beloved classic firearms were being revisited in a modern rendition of a “pocket pistol”, as well as were being rebranded as the 30X Tomcat and 20X Bobcat to give them an updated appeal. With that in mind, I was tasked with creating logo design for both products that was visually inline with the current Beretta market offerings, as well as accompanying packaging for which the products would be shipped, and marketing materials including email design, digital ads, and trade show graphics.