GUCCI MANE:
MUSICIAN BRANDING

This personal identity branding was a project I developed as a senior at Virginia Tech, in response to a project that allowed students to pursue a “passion” we possessed, for which I chose to pursue branding, merchandising, and motion design—three areas of design I deeply enjoy—geared around acclaimed hip-hop artist and entertainer, Gucci Mane—a genre and artist I’ve loved since my early childhood. As a longtime, avid listener of his work, I’ve come to appreciate his storied past, and the broad capacity and variability of Gucci Mane’s personality and work, and chose to reflect this in a vibrant, variable branding, meant to encapsulate Gucci Mane as an individual, from his troubled past to his success-filled present.